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KPIs in E-Marketing

A nice technical articles about " key performance indicators in e-marketing " from the online agency orange8 .

The article shows that online marketers also make this country increasingly thoughts on this topic and the questions are: How can the

• marketing success be measured?
• What online measured variable, depending on the task and the right industry?

I would think it forces itself to a further question: What are

• per online marketing discipline (eg, online advertising or search engine advertising) Best Practice numbers so that their own values with the industry average can be compared?

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Microsoft with new Web analytics service, "Gatineau"

Microsoft launches Gatineau . Maybe a little more comprehensive than Google Analytics. Angrily, would have interested at first set a AdCenter account - makes a processing fee of five U.S. dollars ...

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Google TV Ads

google goes into the business of television advertising is a . for measuring success, Google has partnered with Nielsen .

Are we looking forward to the KPIs is ;-)

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performance measurement performance measurement for podcasts

a difficult one, this performance measurement under Podcasts.

"Pimp my Brain" gives the first steps .

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performance measurement in virtual worlds

is already working hard on KPIs for Second Life .

now published expert Markus Breuer a short presentation on performance measurement (metrics) in virtual worlds . Which is worth seeing. With sound it would of course even more exciting ;-)

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KPIs for Second Life?

Yes, there are few, there are currently still collecting initial experience with measurement systems.

formulated in his first edition of the magazine "SL Talk» all around Andreas Mertens first interesting approaches.

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How to measure the number of RSS subscribers?

Well, with Feedburner. And with Google Reader can now bring the number of those in user experience that subscribe to a feed via google reader. More information about this in Mark Tressl .

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Literature on KPI

just me Chris Meil has recommended the following books:

• Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business by Eric Peterson
• Web Analytics: An Hour a Day by Avinash Kaushik
• Actionable Web Analytics: Using Data to Make Smart Business Decisions by Jason Burby , Shane Atchison, Jim Sterne and
• Web Analytics For Dummies (For Dummies (Computers))
• The Big Book of Key Performance Indicators by Eric T. Peterson (eBook)

Get me some time on the latter is purely ...

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blogs and Web sites on KPI

http://webanalytics.blog.de/
http://www.hurolinan.com/