Nice article by Arne Schulze-Geissler in the current ADZINE about "How can you measure branding campaigns on the net?"
His approach: a set of indicators considered, which can actually measure exactly.
Friday, January 25, 2008
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metrics for online branding or code online branding?
Nice article by Arne Schulze-Geissler in the current ADZINE about "How can you measure branding campaigns on the net?"
His approach: a set of indicators considered, which can actually measure exactly.
Nice article by Arne Schulze-Geissler in the current ADZINE about "How can you measure branding campaigns on the net?"
His approach: a set of indicators considered, which can actually measure exactly.
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