Epsilon has average open rates and click rates in e-mail marketing examined:
According to a study by the marketing company Epsilon International, there are in the success of email marketing campaigns in Germany no cause for concern: with a opening rate 21 , 9 percent of West Germany is far ahead of North America with 20.9 percent and the EMEA average of 21.7 percent, which represents the global regions of Europe, Africa and the Middle East.The report is available here as PDF .
was particularly striking, the increase in click-through rate in Germany in the fourth quarter of 2008 from 7.2 to 8.0 percent, while it fell in the EMEA-countries to 7.6 percent and in North America to 5.8 percent is. Remarkably this was mainly because of the seasonal flood-mail before Christmas, usually the user would select particularly strong in these times that someone they open and what is not said Swen Krups Epsilon International.
give even after this quarter, the expert tips for future development: How will mobile devices be used more in the focus of email marketers. Only by constantly maintained mailing lists you get to success, differentiated campaign analysis to help in the optimization. Existing customer data from the CRM system should be focused. Finally, of course: no fear of innovation. The experts recommend more strongly in the crisis to think about new ways, such as Web 2.0. There
