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metrics for online branding or code online branding?

Nice article by Arne Schulze-Geissler in the current ADZINE about "How can you measure branding campaigns on the net?"

His approach: a set of indicators considered, which can actually measure exactly.

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KPIs in E-Marketing

A nice technical articles about " key performance indicators in e-marketing " from the online agency orange8 .

The article shows that online marketers also make this country increasingly thoughts on this topic and the questions are: How can the

• marketing success be measured?
• What online measured variable, depending on the task and the right industry?

I would think it forces itself to a further question: What are

• per online marketing discipline (eg, online advertising or search engine advertising) Best Practice numbers so that their own values with the industry average can be compared?

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Microsoft with new Web analytics service, "Gatineau"

Microsoft launches Gatineau . Maybe a little more comprehensive than Google Analytics. Angrily, would have interested at first set a AdCenter account - makes a processing fee of five U.S. dollars ...

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Google TV Ads

google goes into the business of television advertising is a . for measuring success, Google has partnered with Nielsen .

Are we looking forward to the KPIs is ;-)